FORTY YEARS OF STÜSSY T-SHIRTS (SIGNED - ULTRA RARE)

“I don’t think Stüssy would consider itself a fashion brand ever,” says Ryan Willms, editor of the new An IDEA Book About T-Shirts by Stüssy. “It’s more of a lifestyle and a mentality—creating an evolving idea of what contemporary Californian sportswear is and can be.”

Started in 1980 by Shawn Stussy, Stüssy garnered cool status among the skaters, surfers and hip-hop DJs of the era—and somehow has maintained it nearly forty years later. At a time when trends are ever-evolving, staying relevant—and, especially, “cool”—isn’t easy. “I think the resurgence of the Nineties has helped, as there is a lot of nostalgia around the brand for certain generations,” says Willms. “However, its current design is more in tune with the market and has more of a point of view, which combines well with its classic graphic language.”