CP COMPANY "The historical archive: engine for innovation" - Last Copy
On Thursday July 1st, 2021 - in the post pandemic Pitti100 edition, C.P. Company hosted a talk with title: "The historical archive : engine for innovation".
The participants, were:
LORENZO OSTI – C.P. Company President
PAUL HARVEY – C.P. Company designer
GENNARO BOOCIA – Collector and PEZZE VINTAGE owner
ANNA GRASSI – Founder of gr10k, sportswear brand
During the talk, the attendees discussed about the importance of the archive for a brand as treasure of the past, but also as a boost for its evolution, inspiration for its future.